Paul rand
Paul Rand was and is a recognized American graphic designer, best known for his corporate logo designs, which motivated me and my work because the most important key was to simplify any complicated logos or design problems. He was born in Brooklyn, New York on August 15, 1914 – November 26, 1996, died of cancer and born as Peretz Rosenbaum. From 1929 to 1932, Paul Rand studied at the Pratt Institute, in 1932-33 at the Parsons School of Design and from 1933-34 at the Arts Student League. The Swiss Style of Graphics Design was created by Paul Rand (with other designers). Some samples of his many posters and corporate identities contain logos for IBM, UPS and ABC. Rand embraced logo designing at a very young age, he painted signs for his father’s grocery store, but his father did not believe art can provide his son with an appropriate income.
When Janet Abram asks why Rand became a designer, he replied “I didn’t choose. God chose”.
Rand never changed his style, what he did was clever in advertising, his work was visually inspiring. Rand started his career with a small job; his responsibility was to put together stock images for magazines and newspapers, later then he got a job as an arts director for editorial magazines, for example direction and apparel arts.
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