Saul Bass

Saul Bass

Saul Bass, born 1920 to 1996, Bronx district of New York. He studied at the Art Student League (New York) and Brooklyn College. Bass one of the most versatile and greatest graphic design but he was an exceptionally undoubted master of film title design, of course, with the collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese. Bass worked as a freelance graphic designer/commercial artist after his apprenticeships with Manhattan design firms. His ability for creating perfect photographic references in the form of film poster campaigns and title sequences and minimalist symbolic images is amazing and cunning.

In 1956 Bass was called by Preminger to work on ‘the man with the golden arm’, for which Bass created and outstanding design which became so famous, it was a jagged arm, signifying the shaking and disjointed existence of a drug addict. Because of this design of the arm, he exploited what he called the importance of content in design.

When he worked with ‘the man with the golden arm’, Bass asked “why not make it move?”, as in in animation, he then created a new style of title sequence, since then,  what he had done became a classic. Bass is work was done in exact accuracy, that he used to create identities and brand for movies.




references:

http://en.wikipedia.org/wiki/Saul_Bass

http://designmuseum.org/design/saul-bass

http://www.saul-bass.com/