Friday 27 April 2012

Semiotics

From my understanding and knowledge semiotics is the theory of signs, symbols and significations, they are elements of language or other system of communications. This was the learning of how meaning was generated, not what it is. I will be providing some examples below of the smallest to the more complex semiotic terms.
  1. Signifier: This is a material that signifies such as a text on a page, an image or facial expression
  2. Signified: It is the theory that a signifier refers to
  3. Both combined together create the sign: Anything that can be used to communicate
  4. There is also the symbolic sign: The relation between signified and signifier is purely straight and traditionally precise 
  5. Following the above, there is likewise the iconic sign: The signifier resembles the signified, as In in a picture
  6. Denotation: A literal meaning if a sign, i.e. the term ‘rose’ signifies a individual kind of flower
In many cases the signifier can stay the same and have a dissimilar meaning or it can have different signifier and have the same meaning (signified). Below are some examples.
Signifier = Same
Signified = Different
                Apple                    Meaning                              Temptation
                Apple                    Meaning                              Healthy
                Apple                    Meaning                              Fruit
 Signifier = Different
Signified = Same
                Apple                    Meaning                              Apple
                Pomme                 Meaning                              Apple
                Appel                    Meaning                              Apple
                     Sign
                                                             Signifier                                  Signified
                                                         (Sound image)                           (Concept)

http://en.wikipedia.org/wiki/Semiotics

http://www.aber.ac.uk/media/Documents/S4B/sem01.html

http://www.tandf.co.uk/journals/carfax/10350330.html


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